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Posted: 2/10/20120 Entries
A short list of social media guidelines
By Staff
Here's a Short List of Social Media Notes
  • Know who your audience is.  Write to address their needs.
  • Keep it focused. Don't go down bunny trails or throw in random trivia. Save it for another entry.
  • Don't make any promises you can't keep.
  • Respond in a timely manner to comments and questions.
  • The easiest way to start using social media is to try managing a facebook page. If you can't handle it, don't try the rest.
  • The "rest" is blogs, Twitter, Youtube, LinkedIn and a host of other wanna-be's.
  • If a tree falls in a forest... No one will know you have this blog, etc. unless you advertise it online, cross-link, business cards, etc.
  • Once it's there you must keep it going or it will look like you've lost interest or gone out of business.
  • Make it quantifiable to judge how well your efforts are working - read status reports - offer discounts and promos to online viewers.
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