Simple words to the wise for building a website that is more successfully 'spidered' by search engine bots:
Keep the title (or page header) short and to the fact. Industry experts suggest that 60-65 characters should be the maximum. The title tag also appears at the top of some browsers when the website is selected, so make sure it packs a solid punch of information about your web page.
Key Words should be kept to a minimum of 3 to 4 words that summarize your page or product.
Metatags can expand on that concept a bit. For example, you sell websites. Expand on that concept to include professional website, e-commerce website and business website.